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iREMS Leadership Principles

iREMS is not a local company in Switzerland, Hungary or Romania. We are an international company operating at the leading edge of management concepts and innovation culture. We are ambitious and we want to achieve more, we want to have interesting work and we want to make a difference. We look to the likes of Amazon, Tesla and Netflix for inspiration. We believe that the startup culture of Silicon Valley is the top of international best practice available today.

Our Leadership Principles work hard, just like we do. iREMSers use them, every day, whether they’re discussing ideas for new features, deciding on the best solution for a customer’s problem, or interviewing candidates. It’s just one of the things that makes iREMS peculiar.

Customer Obsession

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although iREMSers pay attention to competitors, they obsess over their users.


Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job".

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here". As we do new things, we accept that we may be misunderstood for long periods of time.

Are Right, A Lot

Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

Learn and Be Curious

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

Hire and Develop the Best

Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.

Insist on the Highest Standards

Leaders have relentlessly high standards - many people may think these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

Think Big

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

Bias for Action

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.


Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense.

Earn Trust

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.

Dive Deep

Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

"It means that no job is too 'low level' or unimportant for anyone to help with. In other words, don't get a big head just because you work for iREMS or you got a promotion or you're making $X per year — the basics still matter, and you'll always be expected to help regardless of how high up you rise or how fancy you think you are."

We are not micromanagers, we are nano-managers.

Have Backbone; Disagree and Commit

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

Are Decent People

iREMSers are decent people - we respect each other and all our business partners. Work should be a nice experience - if it isn't, we're doing something wrong.

Create Knowledge

iREMSers use their brains and fight for their right - a lot. We constantly create new knowledge by challenging common wisdom and trying to improve it by engaging in constructive dialog. You become a real iREMSer when you first contradicted your boss or customer and managed to convince them that you are right. 
We multiply knowledge by sharing it. Everyone of us also has to be open to hear as many voices as possible.

Deliver Results

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.


Many thanks for Amazon and Apple for specifying so clearly what leadership means.

More Info:

How we run our company

Using Difficult Situations to Innovate

The Ten Commandments of Egoless Programming

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